Home Institutions And The Development Of Marketing Capabilities Of Chinese Multinationals : A Narrative Analysis Of How Domestic Formal And Informal Institutional Elements Influence The Development Of Marketing Capabilities At Home And Whether And How These Capabilities Are Applicable In The European Union
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Home Institutions And The Development Of Marketing Capabilities Of Chinese Multinationals : A Narrative Analysis Of How Domestic Formal And Informal Institutional Elements Influence The Development Of Marketing Capabilities At Home And Whether And How These Capabilities Are Applicable In The European Union